Snaidero opens in the heart of Dubai Design District
Quintessential Italian made-to-measure kitchen design brand Snaidero officially opened the doors to its flagship studio in Dubai Design District, d3, the region’s most prestigious creative design hub.
Snaidero’s opening in d3, a crucial investment for the brand, is part of its international expansion strategy and aligns with the projected growth anticipated with the upcoming Expo 2020. The company has been exporting its kitchens all over the globe for over 50 years via a network of 250 specialist stores in over 80 countries. 2016, a year that also marks the company’s 70th Anniversary, will see the brand take a strong foothold in the Middle East market.
The showroom, a fine recreation of Snaidero’s distinctive design style provides a complete overview of its exclusively made in Italy kitchen design range with phenomenal attention to detail and meticulous selection of the finest materials. Space is a perfect embodiment of style, creativity, elegance and good taste, qualities that Italian products are recognized throughout the world.
Well attended by architects and the design community at large, the grand opening was made special by the presence of Edi Snaidero, President and Chief Executive Office of Snaidero and Paolo Pininfarina, Chairman of Pininfarina. The partnership between Snaidero and Pininfarina, quite unique in the kitchen design sector, has stood the test of time for over 25 years. The two-star brands in the history of Italian industrial design have under the vision of its founders grown from small artisan status to high-level industry, burnishing the unique image of Italian manufacturing all over the world.
Talking on the occasion of the opening, Paolo Pininfarina said, “A passion for design is the glue that has kept Snaidero and Pininfarina together for over 25 years. It is an alliance that has generated state-of-the-art projects; both in the way they look and in the way they work. Our collaborative designs are innovative and iconic and it is bound to appeal to Dubai’s predilection for refinement.”
As part of the opening, Edi Snaidero and Paolo Pininfarina also engaged in a design conversation that touched on the brands’ rich history, its evolution, aspects of Italian design, sustainability practices, trends and the future of design.
The 2,000 square ft. flagship offers kitchen design services and showcases the best of Snaidero kitchen design including the Ola20 and Idea40 kitchens, two of the most recent brainchildren of the long-standing partnership between Snaidero and Pininfarina.