A Pininfarina Design

Produced uninterruptedly since 1986, Idea is an icon of elegance, a seductive combination of excellent modern kitchen design and hand-picked materials. The rigorous lines, softened by its smooth details, which communicate a sense of solidity and durability, resulting in a style that is both distinctly contemporary and absolutely timeless.


Perfect Simplicity

Idea conveys a luxury image with a modern interpretation, inspired by the usual project values i.e. aesthetic rigour and understated presence.

Design & aesthetic advice to those who are about to design an Idea kitchen


Paolo Pininfarina

Pininfarina’s approach to domestic design is truly distinctive. It tends to take a broad approach that aims to communicate a profound sense of innovation, in terms of both the formal and functional aspects of the kitchen. A design approach that does not follow fashion, but instead anticipates it. An approach with formal implications that are both complex and essential at the same time, with no frills and always up-to-date with the most modern technologies available.
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